AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Pure hearts into chinese showbiz3/23/2023 Its M Safe campaign underscored the company’s commitment in ensuring the health and safety of its people and customers. McDonald’s was quick to recalibrate at the onset of the pandemic in 2020. He envisioned making McDonald’s easier for more to enjoy with drive thru, a one number delivery hotline and 24/7 stores - some iconic firsts that were made possible through Dr. He initiated the addition of localized menu items such as the McSpaghetti, Chicken McDo and Burger McDo to cater to the Filipino palate. His goal to provide Filipino customers a world-class experience of constant improvement launched some of McDonald’s many innovations. “I just knew that I wanted to do my own thing.” He may have Chinese roots, but his heart as a Filipino throbs in the fact that McDonald’s Philippines is a 100% Filipino-owned and operated company. Yang’s persistence positioned the Golden Arches as one of the most recognizable symbols of the quick-service industry in the country today. His restaurant chain has since grown to over 650 stores nationwide and currently employs over 40,000 Filipinos.ĭr. “People were lining up, waiting to come in… We had to close the door to keep more people from coming into the store.”Īfter a box office opening of his first restaurant in Morayta, Manila in September 1981, a second one quickly followed in Cubao, Quezon City. He trained in Hong Kong and performed all service duties – flipping burgers, bussing tables and even cleaning restrooms. While waiting for a decision from the head office in the US, he immersed himself in the restaurant business. “I was determined to become an entrepreneur.” Unfazed by the initial denial of his application, he persisted in his mission to bring the global food chain to the Philippines. When he applied for the local franchise in 1974 of what is now the country’s quick service restaurant (QSR) pioneer, the then thirty-something was still finding his footing in business. Yang, it’s rejection and years of waiting. What does it take to start an empire? For Dr.
0 Comments
Read More
Leave a Reply. |